MEMBANGUN KOMUNITAS HIJAU MELALUI PELATIHAN “PROGRAM SADAR PRODUK HIJAU MELALUI MEDIA SOSIAL” PADA GENERASI MILENIAL DI LAMPUNG
Abstract
The coming of the digital era opens up new opportunities for social media as an interactive means of
accumulating knowledge. Individuals who interact with each other in social media space operate the
capacity of information-seeking and information-sharing. At a certain level, the accumulation of
knowledge formed by the information-seeking and information-sharing activities of social media opens
up views for solving practical problems, including one of which is environmental problems. By using
the global normal argument of green practices and the potential of the millennial generation in
Indonesia, the Tim Pengabdian kepada Masyarakat (PkM) of Universitas Katolik Musi Charitas -
Palembang held an activity entitled "Green Communities Development Through 'Green Product
Awareness Program Using Social Media' for Millennials in Lampung". The program employs twostages of green awareness development method, namely: (1) Conceptualization ; and (2) Practical
implementation. The activity which lasted for two days received a positive response from the
participants.
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