PENGGUNAAN METODE DESIGN THINKING UNTUK PENGEMBANGAN STANDAR OPERASIONAL PROSEDUR PADA USAHA TOKO ROTI ABANA KITCHEN

Authors

  • Daniel Yudistya Wardhana Universitas Atma Jaya Yogyakarta
  • Ignatius Novianto Hariwibowo Universitas Atma Jaya Yogyakarta

Keywords:

Design Thinking, Standard Operational Procedure, MSMEs

Abstract

The development of the culinary business in DIY had experienced heavy pressure during the
pandemic. Along with the recovery of economic activities, culinary businesses are facing changes in
consumer tastes that need to be faced by business actors. Abana Kitchen is one of the businesses that
faces the challenge of adjusting business processes needed to adjust conditions after the pandemic.
Therefore, this devotion is done to help Abana Kitchen to adjust business processes. This service uses
a design thinking approach in the preparation of new business processes, which consist of 5 stages,
namely: empathize, define, idiate, prototype, test. The result of this devotion is a new business process
that suits the needs of Abana Kitchen, which is business management activity that aligned with
product standarization that produce high quality products.

References

Andalas, P. R., & Kartika, L. N. (2021). Experiential Marketing as a Means to Build Customer Loyalty in Traditional Concept Restaurants in Sleman Regency, Indonesia. International Journal of Multicultural and Multireligious Understanding, 8(6), 400-412.

Anindita, R.H Dammar, B., & Ayasofia, F. (2020). Memprediksi Orientasi Perilaku Konsumen Pasca Pandemi Covid19. Jurnal Abdimas, 7(1), 63-66.

Badan Pusat Statistik DIY. (2021) Pertumbuhan Ekonomi DIY Triwulan IV 2020, dilihat 5 Januari 2023< https://yogyakarta.bps.go.id/pressrelease/2021/02/05/1147/pertumbuhan-ekonomi-diy-triwulan-iv-2020.html>

Evianti, D. (2019). Perancangan SOP Divisi Keuangan Dalam Menunjang Sistem Penerimaan dan Pengeluaran Kas PT. Smartelco Solusi Tekhnologi. Jurnal Ilmiah Akuntansi Kesatuan, 7(3), 361-368.

Fitriyani, I., Sudiyarti, N., & Fietroh, M. N. (2020). Strategi manajemen bisnis pasca pandemi covid-19. Indonesian Journal of Social Sciences and Humanities, 1(2), 87-95.

Hariwibowo, I. N., & Wardhana, D. Y. (2023). Literasi Pemanfaatan Business Model Canvas dan Analisis SWOT dalam Perumusan Strategi Usaha Burung Puyuh di Desa Dero, Pakem, Sleman. Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, 6(1), 8-20.

Hermawan, W 2020, Sekitar 70 persen UMKM di DIY Beralih Produk ke Usaha Kuliner, dilihat 19 Februari 2023.<https://jogja.tribunnews.com/2020/10/02/sekitar-70-persen-umkm-di-diy-beralih-produk-ke-usaha-kuliner>

Hotima, S. H. (2022). Pengembangan Umkm Filter Coffee Melalui Standar Operasional Prosedur (SOP) Produksi Guna Mempertahankan Citra Institusi. Majalah Ilmiah Pelita Ilmu, 4(2), 93-109.

Irawati, R., & Hardiastuti, E. B. W. (2016). Perancangan Standard Operating Procedure (SOP) Proses Pembelian Bahan Baku, Proses Produksi dan Pengemasan pada Industri Jasa Boga. Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis, 4(2), 186-193.

Laricha, L., Saryatmo, M. A., Kosasih, W., & Sanjaya, E. (2021). Sosialisasi Sop Berbasis Haccp Secara Daring Pada Umkm Produksi Makanan Berbahan Dasar Ikan. Prosiding Serina, 1(1), 1801-1806.

Lewrick, M., Link, P., & Leifer, L. (2020). The design thinking toolbox: A guide to mastering the most popular and valuable innovation methods. John Wiley & Sons.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.

Rohmah, A. (2020). Pandemi covid-19 dan dampaknya terhadap perilaku konsumen di indonesia. Jurnal Inovasi Penelitian, 1(7), 1373-1378.

Setiabudi, D. H., & Subarjo, A. H. (2022). Peningkatan pengetahuan etika beserta standar operasional prosedur dalam bisnis dan strategi pemasaran UMKM. Kacanegara Jurnal Pengabdian pada Masyarakat, 5(1), 97-104.

Syahdi, N. (2020). Analisis Sop Dalam Proses Produksi Roti Gembong Pada Usaha Roti Gembong Bite Di Samarinda.

Winata, S. V. (2016). Perancangan standard operating procedure (SOP) pada chocolab. Jurnal Manajemen dan Start-Up Bisnis, 1(1), 1-10.

Downloads

Published

2023-06-30

How to Cite

Yudistya Wardhana, D. ., & Hariwibowo, I. N. (2023). PENGGUNAAN METODE DESIGN THINKING UNTUK PENGEMBANGAN STANDAR OPERASIONAL PROSEDUR PADA USAHA TOKO ROTI ABANA KITCHEN. Jurnal Abdimas Musi Charitas, 7(1), 34–43. Retrieved from http://103.165.236.247/index.php/jpm/article/view/828