Analisis Minat Pembelian Produk Preloved Sebagai Upaya Peduli Lingkungan

Authors

  • Lingga Yuliana Universitas Paramadina
  • Nurliya Apriyana Universitas Paramadina
  • Ray Fauzan Universitas Paramadina
  • Nike Larasati Universitas Slamet Riyadi
  • Lutfi Alhazami Universitas Media Nusantara Citra
  • Israel Eko Bima Sutopo Universitas Media Nusantara Citra

DOI:

https://doi.org/10.32524/jkb.v21i1.763

Keywords:

Branded, Minat Pembelian, Lingkungan, Produk Preloved

Abstract

This research aims to investigate purchasing interests in preloved products from reputable brands as an environmental care effort. The advantage of conducting this study is to provide a resource for readers and researchers considering similar issues. In this descriptive qualitative research, purposive sampling was used to select the samples. The samples that met the criteria of this study were those who had previously bought the branded product from offline or online shops. Ten respondents were involved in the survey of this study. The questionnaires were distributed via Google form and conducted from November 2022 to January 2023. The findings reveal purchasing pre-owned branded goods contributes to environmental protection by minimizing unrecycled fashion trash and animal exploitation. The respondents recommended purchasing pre-owned branded goods responsibly to protect the environment and get products at reasonable rates.

 

References

Ahn, J., & Kwon, J. (2022). The role of trait and emotion in cruise customers’ impulsive buying behavior: an empirical study. Journal of Strategic Marketing, 30(3), 320-333.

Al-Mamary, Y. H. S., & Alraja, M. M. (2022). Understanding entrepreneurship intention and behavior in the light of TPB model from the digital entrepreneurship perspective. International Journal of Information Management Data Insights, 2(2), 100106.

Cantista, I., Delille, D., & Sousa, A. (2022). Second-Hand History and Algorithms: The Case of Sellpy. In Fashion Heritage (pp. 289-314). Palgrave Macmillan, Cham.

Chen, C. Y., Huarng, K. H., & González, V. I. (2022). How creative cute characters affect purchase intention. Journal of Business Research, 142, 211-220.

Colicev, A. (2022). How can non-fungible tokens bring value to brands. International Journal of Research in Marketing.

De Jesus Santos, A. C., & Cavalcante, C. A. V. (2022). A study on the economic and environmental viability of second-hand items in maintenance policies. Reliability Engineering & System Safety, 217, 108133.

Deshmukh, A. K., Mohan, A., & Mohan, I. (2022). Goods and Services Tax (GST) Implementation in India: A SAP–LAP–Twitter Analytic Perspective. Global Journal of Flexible Systems Management, 23(2), 165-183.

Djuwitaningsih, E. W. (2018). Perubahan Perilaku Konsumtif dan Gaya Hidup Tenaga Kerja Wanita (TKW) Purna. ARISTO, 7(1), 01-21.

Evans, F., Grimmer, L., & Grimmer, M. (2022). Consumer orientations of secondhand fashion shoppers: The role of shopping frequency and store type. Journal of Retailing and Consumer Services, 67, 102991.

Ferragina, E. (2022). Welfare state change as a double movement: Four decades of retrenchment and expansion in compensatory and employment?oriented policies across 21 high?income countries. Social Policy & Administration.

Fujioka, R., & Pitkänen, J. (2022). Department Stores and Luxury Business. In The Oxford Handbook of Luxury Business (p. 333). Oxford University Press.

Goldberg, D. M., & Abrahams, A. S. (2022). Sourcing product innovation intelligence from online reviews. Decision Support Systems, 157, 113751.

Goutam, D., Ganguli, S., & Gopalakrishna, B. V. (2022). Technology readiness and e-service quality–impact on purchase intention and loyalty. Marketing Intelligence & Planning.

Hansen, K. T., & Le Zotte, J. (Eds.). (2022). Global Perspectives on Changing Secondhand Economies. Routledge.

Hu, P., Lu, Y., & Wang, B. (2022). Experiencing power over AI: The fit effect of perceived power and desire for power on consumers' choice for voice shopping. Computers in Human Behavior, 128, 107091.

Husain, R., Ahmad, A., & Khan, B. M. (2022). The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social?media. Global Business and Organizational Excellence, 41(4), 48-67.

Husein, A. (2017). Analisis Pengaruh Iklan dan Celebrity Endorser Terhadap Citra Merek Dalam Meningkatkan Minat Beli Shampoo Pentene Pada Masyarakat Kota Pekanbaru. Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi, 4(1), 243-256.

Ikhsan, I., & Amri, K. (2022). Does electrification affect rural poverty and households’ non-food spending? Empirical evidence from western Indonesia. Cogent Economics & Finance, 10(1), 2095768.

Ikram, M. (2022). Transition toward green economy: Technological Innovation’s role in the fashion industry. Current Opinion in Green and Sustainable Chemistry, 100657.

Jain, G., Kamble, S. S., Ndubisi, N. O., Shrivastava, A., Belhadi, A., & Venkatesh, M. (2022). Antecedents of Blockchain-Enabled E-commerce Platforms (BEEP) adoption by customers–A study of second-hand small and medium apparel retailers. Journal of Business Research, 149, 576-588.

Julyanthry, J., Sartika, S. H., Ismail, M., Permadi, L. A., Siagian, E. M., Hutabarat, M. L. P., ... & Rakib, M. (2022). Perilaku Konsumen: Implikasi di Era Digital. Yayasan Kita Menulis.

Kang, I., Koo, J., Han, J. H., & Yoo, S. (2022). Millennial consumers perceptions on luxury goods: capturing antecedents for brand resonance in the emerging market context. Journal of International Consumer Marketing, 34(2), 214-230.

Kawasaki, T., Wakashima, H., & Shibasaki, R. (2022). The use of e-commerce and the COVID-19 outbreak: A panel data analysis in Japan. Transport Policy, 115, 88-100.

Kristianus, A. (2022, November 7). BPS: Konsumsi Rumah Tangga Topang Pertumbuhan Ekonomi Kuartal III. Retrieved Januari 15, 2023, from https://investor.id/business/312153/bps-konsumsi-rumah-tangga-topang-pertumbuhan-ekonomi-kuartal-iii

Kriyantono, R. (2013). Manajemen Periklanan: Teori dan Praktik. Universitas Brawijaya Press.

Kurniawan, T. A., Othman, M. H. D., Hwang, G. H., & Gikas, P. (2022). Unlocking digital technologies for waste recycling in Industry 4.0 era: A transformation towards a digitalization-based circular economy in Indonesia. Journal of Cleaner Production, 357, 131911.

Kusnandar, V. (2022, November 8). Ditopang Subsidi, Konsumsi Rumah Tangga Tumbuh 5,39% pada Kuartal III 2022. Retrieved Januari 13, 2023, from https://databoks.katadata.co.id/datapublish/2022/11/08/ditopang-subsidi-konsumsi-rumah-tangga-tumbuh-539-pada-kuartal-iii-2022#:~:text=Badan%20Pusat%20Statistik%20(BPS)%20melaporkan,%2C38%25%20terhadap%20PDB%20nasional.

Leone, D., Pietronudo, M. C., Gabteni, H., & Carli, M. R. (2023). Reward-based crowdfunding for building a valuable circular business model. Journal of Business Research, 157, 113562.

Masters, W. A., Martinez, E. M., Greb, F., Herforth, A., & Hendriks, S. L. (2023). The Cost and Affordability of Preparing a Basic Meal Around the World. In Science and Innovations for Food Systems Transformation (pp. 603-623). Springer, Cham.

Mitra, M., & Sen, D. (2023). A microeconomic analysis of subsistence. Indian Economic Review, 1-20.

Ozturk, I., & Ullah, S. (2022). Does digital financial inclusion matter for economic growth and environmental sustainability in OBRI economies? An empirical analysis. Resources, Conservation and Recycling, 185, 106489.

Ran, Y., Lewis, A. N., Dawkins, E., Grah, R., Vanhuyse, F., Engström, E., & Lambe, F. (2022). Information as an enabler of sustainable food choices: A behavioural approach to understanding consumer decision-making. Sustainable Production and Consumption, 31, 642-656.

Runfola, A., Milanesi, M., & Guercini, S. (2022). Internationalization of Luxury Fashion Firms. Palgrave Macmillan, Cham.

Said, A. (2022, November 7). BPS: Kelompok Menengah Atas Mulai Belanja Barang Mewah. Retrieved Januari 13, 2023, from https://katadata.co.id/agustiyanti/finansial/6368a256df199/bps-kelompok-menengah-atas-mulai-belanja-barang-mewah

Serravalle, F., Vannucci, V., & Pantano, E. (2022). “Take it or leave it?”: Evidence on cultural differences affecting return behaviour for Gen Z. Journal of Retailing and Consumer Services, 66, 102942.

Shan, J., Jiang, L., Peng Cui, A., Wang, Y., & Ivzhenko, Y. (2022). How and when actual?ideal self?discrepancy leads to counterfeit luxury purchase intention: a moderated mediation model. International Journal of Consumer Studies, 46(3), 818-830.

Shi, L., Wang, P., & Wang, Y. (2022). In-Depth Analysis on International Oil Market in Post-pandemic Era. In Annual Report on China’s Petroleum, Gas and New Energy Industry (2021) (pp. 85-100). Springer, Singapore.

Tjhin, V. U., Riantini, R. E., & Windihastuty, W. (2022, April). Utilization of Digital Technology in Managing Fabric Waste into Garments. In ICEBE 2021: Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampung, Indonesia (p. 376). European Alliance for Innovation.

Wassan, S., Gulati, K., Ghosh, A., Mammani, B. S., Tabbassum, S., & Mohiddin, M. K. (2022). Impact of digitalization on retailers and its future trends. Materials Today: Proceedings, 51, 803-809.

Wittels, P., Kay, T., & Mansfield, L. (2022). Adopting and maintaining a healthy lifestyle in low SES families: How the experience of motherhood shapes responses to dietary and physical activity public health guidance. BMC Public Health, 22(1), 1-13.

Yan, R., Xiang, X., Cai, W., & Ma, M. (2022). Decarbonizing residential buildings in the developing world: Historical cases from China. Science of The Total Environment, 847, 157679.

Yeo, S. F., Tan, C. L., Kumar, A., Tan, K. H., & Wong, J. K. (2022). Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry. Technological Forecasting and Social Change, 177, 121551.

Yuliana, L. (2022). Pemanfaatan Manajemen Krisis Terhadap Brand Awareness. Widya Cipta: Jurnal Sekretari dan Manajemen, 6(2), 95-101.

Zha, D., Chen, Q., & Wang, L. (2022). Exploring carbon rebound effects in Chinese households’ consumption: A simulation analysis based on a multi-regional input–output framework. Applied Energy, 313, 118847.

Downloads

Published

2023-03-30

How to Cite

Yuliana, L. ., Apriyana, N., Fauzan, R., Larasati, N. ., Alhazami, L., & Eko Bima Sutopo, I. . (2023). Analisis Minat Pembelian Produk Preloved Sebagai Upaya Peduli Lingkungan . Jurnal Keuangan Dan Bisnis, 21(1), 14–27. https://doi.org/10.32524/jkb.v21i1.763